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Microsoft Acquiring Activision: Industry Shifts

By Mazen (Mithrie) Turkmani
Published: January 18, 2022 at 1:39 PM GMT

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Key Takeaways

Microsoft Buying Activision Blizzard

Hello, guys, and welcome! This is a special announcement because this is hot off the presses and this is so big I could not not make a video about it. Microsoft Xbox is buying Activision Blizzard to make them one of the biggest game companies in the world, in a deal valued at roughly $70 billion.

This link, which I'm going to put in the description of the video, Microsoft explains their side. It says, "Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone across every device. With 3 billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft's gaming business across mobile, PC, console, and the cloud, and will provide building blocks for the Metaverse. When the transaction closes, Microsoft will become the world's third-largest gaming company by revenue behind Tencent and Sony."

The planned acquisition includes iconic franchises from Activision Blizzard and King Studios, like Warcraft, Diablo, Overwatch, Call of Duty, and Candy Crush. In addition to global esports activities through Major League Gaming, the company has studios around the world with nearly 100,000 employees.

Gaming is the most dynamic and exciting category in entertainment across all platforms today, and Microsoft aims to play a key role in the development of metadata platforms. Satya Nadella, Chairman and CEO of Microsoft, stated, "We're investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive, and accessible to all."

Basically, this acquisition is a response to the amount of drama that has been going on at Activision Blizzard for a few months now. Microsoft aims to bring stability to the company so that they can focus on what they're known for, which is creating amazing games.

When I saw this announcement, I was like, OMG. Usually, I only report one piece of gaming news or one gaming news video a day, but this is so big that I just couldn't, like I said, not make a video about it.

So, let me know in the comments down below, what do you think of this? I think this is insane. We will see what results this brings in the future, and I can't wait to see other people's reactions to this, especially those who specialize in each of the game categories. For example, Asmongold's reaction to World of Warcraft being taken over by Microsoft.

Let me know what you think.

Microsoft's acquisition of Activision Blizzard has sent shockwaves throughout the gaming industry. With a deal valued at a staggering $70 billion, this move will position Microsoft Xbox as one of the biggest players in the gaming world. The announcement came as a surprise to many and has sparked excitement, curiosity, and even a hint of skepticism among gamers and industry experts alike.

Activision Blizzard is widely recognized as a leader in game development and interactive entertainment content publishing. The company boasts a portfolio of iconic franchises such as Warcraft, Diablo, Overwatch, Call of Duty, and Candy Crush. This acquisition grants Microsoft access to these popular titles, further solidifying its presence in the gaming market.

Moreover, the deal includes the acquisition of King Studios, the creator of the immensely popular mobile game Candy Crush. Microsoft's appetite for growth in the mobile gaming sector is evident, as the company seeks to expand its gaming business across all platforms, including mobile, PC, console, and the cloud.

But this acquisition isn't solely about securing the rights to beloved franchises and expanding market reach. Microsoft's vision extends beyond conventional gaming to the concept of the Metaverse, a virtual universe where players can interact and engage in various experiences. The company sees this acquisition as a crucial step towards building the foundations for the Metaverse, a vision shared by many other tech giants.

As gaming continues to dominate the entertainment industry, Microsoft recognizes the need to invest in world-class content, community, and cloud-based infrastructure. Satya Nadella, Chairman and CEO of Microsoft, emphasizes the company's commitment to creating a new era of gaming that prioritizes player and creator experiences, while also ensuring safety, inclusivity, and accessibility.

One of the key motivations behind Microsoft's acquisition of Activision Blizzard is to bring much-needed stability to a company that has been plagued by internal issues and controversies in recent months. By providing a strong foundation and resources, Microsoft aims to empower Activision Blizzard to focus on what they do best: developing exceptional games.

Undoubtedly, this acquisition marks a significant turning point in the gaming industry. With Microsoft's vast resources and expertise, many speculate that we could see a new era of innovation and growth. The ability to synergize the technological prowess of Microsoft with the creative talent within Activision Blizzard has the potential to reshape the gaming landscape.

Of course, such a monumental acquisition can't go unnoticed, especially among the gaming community. The announcement has prompted varied reactions, reflecting the diverse opinions within the gaming ecosystem. Some see this as a positive development, with hopes that Microsoft's involvement will lead to improved game quality and overall player experiences.

Others, however, express concerns over the potential implications of consolidation in the industry. As Microsoft strengthens its position, questions arise regarding competition, pricing, and the potential stifling of creativity. Additionally, fans of Activision Blizzard's franchises wonder how this acquisition will impact future iterations of their favorite games.

One particular sentiment that has surfaced is the reaction from prominent gaming personalities and content creators. Asmongold, a popular streamer known for his World of Warcraft content, is just one example of the many influencers whose reactions are eagerly anticipated. How will well-known individuals within the gaming community respond to this significant change?

The future of the gaming industry is undoubtedly being reshaped by Microsoft's acquisition of Activision Blizzard. While the full extent of the acquisition's effects remains to be seen, it is clear that this deal marks a significant milestone in the continued evolution of gaming as a dominant form of entertainment.

As players, creators, and industry professionals alike, we can only wait with bated breath to see what unfolds as a result of this momentous acquisition. Will it be the catalyst for groundbreaking innovations, or will it face challenges and criticisms along the way? Only time will tell, but one thing is certain - the gaming world will never be the same again.

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Author Details

Photo of Mazen 'Mithrie' Turkmani

Mazen (Mithrie) Turkmani

I have been creating gaming content since August 2013, and went full-time in 2018. Since then, I have published hundreds of gaming news videos and articles. I have had a passion for gaming for more than 30 years!

Ownership and Funding is a Gaming News website owned and operated by Mazen Turkmani. I am an independent individual and not part of any company or entity.

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Use of Automated Content uses AI tools such as ChatGPT and Google Gemini to increase the length of articles for further readablity. The news itself is kept accurate by manual review from Mazen Turkmani.

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The news stories on are selected by me based on their relevance to the gaming community. I strive to present the news in a fair and unbiased manner, and I always link to the original source of the news story or provide screenshots in the video above.