Netflix Hires Former EA Exec
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Netflix has reportedly hired a former exec from EA to help them with their online gaming streaming platform. Netflix are trying to get into online gaming streaming, Just like xCloud or Stadia or GeForce Now and so on. And they're looking to launch in early 2022 early next year. So we'll see more details about that emerge. Now. Some of these streaming platforms work really, really well, but it depends on the technology behind it. So for example, Stadia has got very clever technology that almost predicts your controller inputs so that it can reduce the amount of latency. For example, I think Netflix needs other things to help it go forward. And also as well, you can imagine that there would be some exclusivity with some of these platforms. And I don't know yet if PlayStation are intending to do their own streaming platform, there's already PlayStation Now, PlayStation itself. I don't know if that has translated to PC, but we will see. So we have to wait and see how it goes. But it's nice that there's more competition in this space because simply more competition, the better the products have to be in order to stay on top. Hopefully having another big player in the market will help all of the other products become better.
Now, China, this is the next bit of news. China has the biggest gaming market in the world. They have more than 700,000,000 players, which is more than the US, Germany, UK, combined. And basically they have very strict guidelines about what's allowed and not allowed in their games. So for example, games cannot feature cults, they cannot feature politics, they cannot feature ghouls and stuff like that. Which is simply a byproduct of how China is run, whether is good or bad, that's a debate for a political channel. That's nothing to do with gaming. But it's a case of because it's the biggest market in the world game developers have got to respect the laws of the land, whether they agree with them or not. And I think they are because there is huge market potential in China. So like to put in perspective something that I've seen when you go on Twitch, for example, and you watch a live stream, let's say Asmongold is streaming and he's got 100,000 viewers or he just started Final Fantasy XIV, he's got 200,000 viewers. You're like, Wow, 200,000 viewers. Amazing, incredible, record breaking blah blah blah. Then you watch any (official) Genshin Impact stream from China to Chinese audience, and then it will have like 2-3,000,000 viewers. So you're like, Oh, so the (streaming) market in the West is not actually as big as we think. It is simple as that.
And then the last bit of news for today is Sony is trying to patent a online tournament technology, which will allow, for example, tournament brackets and winners and automatic scheduling and stuff to happen on the PlayStation 5. So we have to wait and see if they get the patent and then what that could mean for the future of Esports on the platform. They're trying to get more into Esports and develop these things and trademark it automatically, which again, I think is a good thing. I don't see any harm in this whatsoever, so it's nice to see that all these companies are innovating and so on.
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